Challenges
As an average person, you spend more than 26 years of your life sleeping. The quality of your deep, restorative sleep is massively important to your quality of life. Your body weight, overall health, physical and mental performance are all affected based on how well you sleep. Oura is the world’s most advanced smart ring and app that helps you to reach your goals and understand your health and wellbeing through holistic and accurate sleep tracking.
The first version of Oura ring designed by Harri Koskinen, his design team and Kari Kivelä launched to consumers through Kickstarter gathered over 650 000 USD in 2015, won several industry awards, including CES 2016 Best of Innovation and earned the company millions in seed funding. Despite being loved by the early adopters, the first version of the ring had a remarkable size, and the battery lasted just a few days. This is something the team wanted to change.
Results
By December 2018, Oura is now shipping in over 100 countries, enabling more people to join the Oura community. The company has raised $20 million to date. Its latest investment round was led by MSD Capital (Michael Dell) and joined by Steve Chen, the co-founder of YouTube, Kevin Lin, the co-founder of Twitch, Dave Morin, the founder of Sunrise, alongside the co-founders from Skype, Box.com, Casper, Soylent, Oak, JUMP, and Freefly. Leading athletes including Drew Brees, Apolo Anton Ohno, Shaquille O’Neil, Jimmy Johnson, Lance Armstrong, Manu Ginobili, Nick Foles, Earl Thomas III and creators such as Will Smith and Keisuke Honda (The Dreamers Fund), author Neil Strauss, author Sam Harris, and Chef David Chang also joined the latest funding round.
With products like the Oura ring and the Oura app, we can start to unlock the secrets of our nights of rest. The early Oura adopters are known to track their sleep against diets, meditation, bedtime, activity and even the amount of blue light and screen time during the day. Oura has been used as wedding bands, and in addition medical researchers, professional athletes and coaches use Oura Teams to customize their analysis and sleep optimization for themselves, and their clients and athletes.
Next projects.
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